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Writing filed under Operating
Running an agency practice through the model shift.
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2026 3 essays
NO. 003 06.14
SaaS-Margin Agencies Have a Half-Life
YC's Spring 2026 RFS asked for AI-powered agencies with SaaS-like margins. The shops that take that prompt at face value are not competitors to SaaS — they're feeders to it, paid by clients who don't yet know they're funding their own replacement.
NO. 002 06.03
Storytelling Is the Whole Job Now
Storytelling is the most important capability a company can build — engagement and distribution are the only two non-substitutable dependencies of a business, and both run on it.
NO. 001 05.18
T&M Punishes the Efficient
T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.