PHIL/CRUMM VOL.III · NO.003 · 2026.06.14
● A statement, kept short on purpose

I'm a systems-thinking generalist who solves problems for a living, builds small studios after hours, and writes essays when an idea stops fitting in my head.

The obsession behind all of it: How systems work, how they break, and how they get rebuilt while still moving.

● Currents Tags, not boxes. A post can be in more than one. The set will grow.
Craft
How we actually build, AI in the loop.
0
Media
How content & audience businesses evolve.
0
Operating
Running an agency practice through the model shift.
3
Services
What comes after billable hours.
2
Thinking
Cognition, attention, doubt.
1
● Latest essay NO. 003 · 2026.06.14 · 13m read

SaaS-Margin Agencies Have a Half-Life

YC's Spring 2026 RFS asked for AI-powered agencies with SaaS-like margins. The shops that take that prompt at face value are not competitors to SaaS — they're feeders to it, paid by clients who don't yet know they're funding their own replacement.

ServicesOperating Read essay →
● Earlier · 2 more
NO. 002 Storytelling Is the Whole Job Now OperatingThinking 2026.06.03 → NO. 001 T&M Punishes the Efficient ServicesOperating 2026.05.18 →
3 drafts in queue · ~ one a month