PHIL/CRUMM VOL.II · NO.002 · 2026.06.03
● A statement, kept short on purpose

I'm a systems-thinking generalist who solves problems for a living, builds small studios after hours, and writes essays when an idea stops fitting in my head.

The obsession behind all of it: How systems work, how they break, and how they get rebuilt while still moving.

● Currents Tags, not boxes. A post can be in more than one. The set will grow.
Craft
How we actually build, AI in the loop.
0
Media
How content & audience businesses evolve.
0
Operating
Running an agency practice through the model shift.
2
Services
What comes after billable hours.
1
Thinking
Cognition, attention, doubt.
1
● Latest essay NO. 002 · 2026.06.03 · 13m read

Storytelling Is the Whole Job Now

Storytelling is the most important capability a company can build — engagement and distribution are the only two non-substitutable dependencies of a business, and both run on it.

OperatingThinking Read essay →
● Earlier · 1 more
NO. 001 T&M Punishes the Efficient ServicesOperating 2026.05.18 →
3 drafts in queue · ~ one a month