PHIL/CRUMM VOL.I · NO.001 · 2026.05.18
● A statement, kept short on purpose

I'm a systems-thinking generalist who solves problems for a living, builds small studios after hours, and writes essays when an idea stops fitting in my head.

The obsession behind all of it: How systems work, how they break, and how they get rebuilt while still moving.

● Currents Tags, not boxes. A post can be in more than one. The set will grow.
Craft
How we actually build, AI in the loop.
0
Media
How content & audience businesses evolve.
0
Operating
Running an agency practice through the model shift.
1
Services
What comes after billable hours.
1
Thinking
Cognition, attention, doubt.
0
● Latest essay NO. 001 · 2026.05.18 · 13m read

T&M Punishes the Efficient

T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.

ServicesOperating Read essay →
4 drafts in queue · ~ one a month