01 WRITING · 01 published
Essays from a generalist with a day job.
1 published, 4 drafts in the can. Subscribe at /feed.xml — no email required.
T&M Punishes the Efficient
T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.
ServicesOperating
Read essay → ● In the queue · 4 drafts · one a month, give or take
- — Agents Don't Make the Process Optional drafting
- — Content Isn't Page-Shaped Anymore drafting
- — Brain Atrophy Is a Choice Now drafting
- — Storytelling Is the Whole Job Now drafting
● Field guide · the currents, by weight
Craft How we actually build, AI in the loop. 00 → Media How content & audience businesses evolve. 00 → Operating Running an agency practice through the model shift. 01 → Services What comes after billable hours. 01 → Thinking Cognition, attention, doubt. 00 →
An essay can sit in more than one current at once. Most do.