01 WRITING · 03 published
Essays from a generalist with a day job.
3 published, 3 drafts in the can. Subscribe at /feed.xml — no email required.
SaaS-Margin Agencies Have a Half-Life
YC's Spring 2026 RFS asked for AI-powered agencies with SaaS-like margins. The shops that take that prompt at face value are not competitors to SaaS — they're feeders to it, paid by clients who don't yet know they're funding their own replacement.
ServicesOperating
Read essay → ● Archive · 2 essays
2026 2 essays
NO. 002 06.03
Storytelling Is the Whole Job Now
Storytelling is the most important capability a company can build — engagement and distribution are the only two non-substitutable dependencies of a business, and both run on it.
NO. 001 05.18
T&M Punishes the Efficient
T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.
● In the queue · 3 drafts · one a month, give or take
- — Agents Don't Make the Process Optional drafting
- — Content Isn't Page-Shaped Anymore drafting
- — Brain Atrophy Is a Choice Now drafting
● Field guide · the currents, by weight
Craft How we actually build, AI in the loop. 00 → Media How content & audience businesses evolve. 00 → Operating Running an agency practice through the model shift. 03 → Services What comes after billable hours. 02 → Thinking Cognition, attention, doubt. 01 →
An essay can sit in more than one current at once. Most do.