On Marketing, Growth, and the Business of WordPress

TagBehavior Design

Use Price Perception Like The New York Times

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The newspaper industry has become a leader in experimenting with consumer pricing psychology–and the New York Times leads the way. How can we apply their price perception tricks to our own businesses?

Vitamins, Vicodin, and Using Pain To Create Urgency and Sell More

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Many SaaS companies sell vitamins: products and services that we know are good for us, but with benefits that are only evident in the long term. We can increase our conversion rates and revenue by framing it within the context of a Vicodin problem–a problem with a clear, immediate need and payoff.

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